Job Title: META Ads Specialist
No. of Positions 1
Position Type: Full-Time
Position Level :Mid Level
Department: Digital Marketing
Location: Hyderabad (No WFH)
Work Schedule: Mon to Fri - 5 PM to 2 AM IST (extend/change schedule as & when needed)
Qualification: Any Graduate
Compensation: INR 4 LPA - 5.5 LPA
About MUB IT Services, Pvt. Ltd.
MUB IT Services, Pvt. Ltd. is a growth focused eCommerce & Digital Marketing Agency. We offer 360° eCommerce Solution along with tangible Digital Marketing Services. Everything we do is tailored to our client's business and growth objectives. Combine that with a data driven approach and the results speak for themselves. Businesses we work with typically grow at a rate of no less than 40% in their first year.
MUB IT Services, Pvt. Ltd. delivers exceptionally high ROI to our clients. We build businesses from simple ideas and go further than any other agency does, or perhaps even can. We're not another eCommerce & Digital Marketing agency - we're a digital growth partner of the future for our clients.
Job Summary
We are seeking a talented and results-driven Social Media Ads Specialist to join our dynamic marketing team. As a Social Media Ads Specialist, you will be responsible for planning, executing, and optimizing social media advertising campaigns across various platforms, especially across Meta Ads and other platforms. Your expertise in leveraging social media channels to drive brand awareness, engagement, and conversions will be instrumental in achieving our marketing goals.
Responsibilities & Duties
- Plan and develop comprehensive social media advertising strategies aligned with marketing objectives
- Create visually appealing and engaging ad creatives for various social media platforms
- Conduct audience research to identify and segment target audiences for each ad campaign
- Implement and monitor social media ad campaigns, ensuring timely execution and optimization
- Manage ad budgets effectively to achieve optimal results and monitor spending
- Utilize data-driven insights to optimize ad targeting and reach the right audience
- Analyze campaign performance data and prepare regular reports on key metrics
- Implement A/B testing strategies to identify top-performing ad variations
- Continuously refine ad creatives and targeting to maximize engagement and conversions
- Stay updated with the latest social media advertising trends, algorithms, and best practices
- Collaborate with cross-functional teams to align advertising strategies with overall marketing efforts
- Drive continuous improvement in social media advertising efforts to achieve campaign objectives and desired outcomes
Desired Skills & Experience
- Proven experience in managing and optimizing social media ad campaigns across various platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc
- In-depth knowledge of social media advertising best practices, trends, and algorithms
- Proficiency in using social media advertising tools and platforms, including Facebook Ads Manager, Twitter Ads, etc
- Strong analytical skills and the ability to interpret data to make data-driven decisions and optimize campaigns
- Creative mindset with the ability to craft visually compelling ad creatives and engaging ad copy
- Understanding of audience targeting and segmentation strategies to reach the right audience effectively
- Knowledge of A/B testing methodologies to test and optimize ad variations for improved performance
- Budget management skills to effectively allocate ad spend and achieve maximum ROI
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Ability to stay updated with industry trends and adapt strategies to emerging changes in social media advertising
- Demonstrated track record of driving results and achieving campaign objectives through social media advertising
